Jess Wade (Elvis Presley) is tricked into believing that his former girl friend Tracy (Ina Balin) urgently wants to see him. Riding into a small Mexican border town, Jess is captured by the band of outlaws, led by Vince (Victor French) and his deranged brother Billy Roy (Solomon Sturges), that he had abandoned a year before in order to lead an honest life. Vince orders Jess' cheek to be branded with a hot iron. The gang terrorizes a small town by threatening to use a gold-plated and jewel-encrusted Mexican cannon on the innocent population. Jess manages to get away, and he seeks safety in the ...